JOSIE FLORANCE

ART DIRECTION + DESIGN + CREATIVE



MY ROLE
PACKAGING DESIGN with MATTE Projects

YSL BEAUTÉ

PRODUCT SEEDING KITS

PACKAGING


As a Packaging Designer with matte for YSL Beauté from 2021 to 2023, I crafted distinctive seeding kits for key product launches, including Lash Clash, All Hours Foundation, MYSLF Eau de Parfum, and The Bold Lipstick. These bespoke kits were sent to influencers and celebrities, blending luxury with creativity to amplify the brand's impact and ensure each product made a bold, narrative statement upon arrival.







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BROOKLYN/NYC