JOSIE FLORANCE

ART DIRECTION + DESIGN + CREATIVE



MY ROLE
Art Direction with MATTE Projects

YSL BEAUTÉ

PUSH THE BOUNDARIES: JAXON WILLARD

DOCUMENTARY


As Art Director for the YSL BeautÉ “Push the Boundaries" episode featuring Jaxon Willard, I led the visual storytelling, capturing Jaxon's journey in his home state of Utah. The episode celebrated his rise as a choreographer and dancer, weaving a narrative of unapologetic beauty both inside and out. My role was to blend the natural beauty of Utah with Jaxon's dynamic artistry, showcasing his strength and individuality in every frame.







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