JOSIE FLORANCE

ART DIRECTION + CREATIVE



MY ROLE
Art Direction with MATTE Projects


MODEL PHOTOGRAPHY
AMY TROOST


PRODUCT PHOTOGRAPHY & VIDEO
NICHOLAS DUERS

DP
Shane Sigler

YSL BEAUTÉ

MUSES

CANDY GLAZE CAMPAIGN


As Art Director for the YSL BeautÉ  Muse Campaign FOR CANDY GLAZE featuring Zoe Kravitz, Lila Moss, and Indya Moore. From concept to execution, I led ART DIRECTION, ensuring the imagery captured the timeless elegance and edgy spirit of YSL, while highlighting the individuality of each muse. IN ADDITION, I ALSO WORKED TO CREATE EVERGREEN PRODUCT STILLS THAT ARE STILL IN USE TODAY. 



© 2026

BROOKLYN/NYC