MY ROLE
ART DIRECTION with MATTE Projects

SOLARAY 

CAMPAIGN


Art Directed Solaray's 2023 national campaign with MATTE Projects. The campaign, which was a major OOH push, featured in cities like NYC, Chicago, and LA, focused on introducing their new Liposomal Multivitamins. The visuals were centered around simple, beautiful pack shots paired with the brand's signature coloring, creating a cohesive and impactful presence across various urban landscapes.