MY ROLE
CREATIVE LEAD & SENIOR Art Direction
with SARAH CREAL BEAUTY

PHOTOGRAPHER
SARAH HOPP

SARAH CREAL BEAUTY

HOLIDAY 2025

CAMPAIGN


Led creative direction, art direction, and production from concept through delivery for the Sarah Creal 2025 Holiday campaign, 31 Days of Beauty. To celebrate the season, we developed an advent-style digital calendar featuring 31 days of product drops, supported by social, paid, and email content that drove traffic to the brand’s DTC site—resulting in record-breaking sales.