MY ROLE CREATIVE LEAD & SENIOR Art Direction with SARAH CREAL BEAUTY

PHOTOGRAPHER
BEN RITTER
TAKAHIRO IGARASHI

SARAH CREAL BEAUTY

EYES UP EYELINER

LAUNCH CAMPAIGN


Led art direction and creative direction for the launch of Eyes Up, a bold new eyeliner from Sarah Creal Beauty. The project included the development and execution of campaign visuals, product photography, and educational video content.

Deliverables spanned across campaign assets, e-commerce product page visuals, social and digital content, and how-to video material—all designed to bring the product’s unique positioning and performance to life across platforms.

A visually-driven, multi-channel launch designed to resonate with beauty-forward consumers and drive engagement from awareness to conversion.