MY ROLE
SENIOR Art Direction
& VIDEO EDIt for sarah creal beauty

EDITORIAL PHOTOGRAPHER
HANS NEUMANN

dp
basil fauschier

PRODUCT & MODEL PHOTOGRAPHY
takahiro igarashi
STEPHAN ALESSI

SARAH CREAL BEAUTY

COMING IN HOT BLUSH

EDITORIAL CAMPAIGN & ECOMM LAUNCH ASSETS


Led art direction and EDITED ALL VIDEO ASSETS for the launch of COMING IN HOT, aN INNOVATIVE NEW BLUSH from Sarah Creal Beauty. The project included the development and execution of campaign visuals, product photography, and SOCIAL-FIRST video content.

Deliverables spanned across campaign assets, e-commerce product page visuals, social and digital. A visually-RICH, multi-channel launch designed to resonate with beauty-forward consumers and drive engagement from awareness to conversion.