SARAH CREAL BEAUTY

EYES UP EYELINER

LAUNCH CAMPAIGN


Led art direction and creative direction for the launch of Eyes Up, a bold new eyeliner from Sarah Creal Beauty. The project included the development and execution of campaign visuals, product photography, and educational video content.

Deliverables spanned across campaign assets, e-commerce product page visuals, social and digital content, and how-to video material—all designed to bring the product’s unique positioning and performance to life across platforms.

A visually-driven, multi-channel launch designed to resonate with beauty-forward consumers and drive engagement from awareness to conversion.