JOSIE FLORANCE

ART DIRECTION + DESIGN + CREATIVE


ART DIRECTION with MATTE Projects

RABANNE: MILLION GOLD FRAGRANCE 

CONTENT CAPTURE

Led the art direction for a high-impact content capture surrounding the launch of Rabanne’s Million Gold fragrance in nyc.

Portraiture: Oversaw the visual direction and styling for a series of still portraits featuring 15+ influencers, shot in the Ritz Carlton NOMAD penthouse suite in collaboration with photographer Justin Leveritt.

Social-First Video Content: CO-Concepted and executed 10+ bespoke influencer videos crafted to reflect the playful, seductive essence of the Million Gold fragrance.

Event Capture & Content Curation: ART DIRECTED content strategy for the exclusive VIP launch party, which featured an intimate performance by Moses, ensuring a cohesive brand narrative across all assets.






© 2025

BROOKLYN/NYC