ART DIRECTION with MATTE Projects
RABANNE: MILLION GOLD FRAGRANCE
CONTENT CAPTURELed the art direction for a high-impact content capture surrounding the launch of Rabanne’s Million Gold fragrance in nyc.
Portraiture: Oversaw the visual direction and styling for a series of still portraits featuring 15+ influencers, shot in the Ritz Carlton NOMAD penthouse suite in collaboration with photographer Justin Leveritt.
Social-First Video Content: CO-Concepted and executed 10+ bespoke influencer videos crafted to reflect the playful, seductive essence of the Million Gold fragrance.
Event Capture & Content Curation: ART DIRECTED content strategy for the exclusive VIP launch party, which featured an intimate performance by Moses, ensuring a cohesive brand narrative across all assets.
