MOOSEKNUCKLES

THE PULSE OF THE CITY

FW25 CAMPAIGN


Art direction for the Fall/Winter 2025 campaign, The Pulse of the City — a tribute to those who move with purpose. Shot by @okrichie and created in collaboration with @matteprojects, the campaign channels the raw energy, rhythm, and resilience of urban life through a bold, modern lens.

Led creative and art direction for LED visuals developed for the pre-shoot stage, integrating the Moose Knuckles logo into global cityscapes. Oversaw all creative pre-production, including auxiliary product set design separate from the main LED environment. Provided on-set direction for both photo and video, collaborating closely with Richie Talboy to bring the concept to life.