MY ROLE
Packaging Design with MATTE Projects

MAISON MARGIELA X REEBOK

PACKAGING


When Reebok partnered with Maison Margiela to reimagine the classic Tabi shoe, I was tasked to lead the design of a seeding kit and accompanying collateral that would be used to seed the special collaboration to influencers and celebrities such as Kim Kardashian. In addition to the package itself, I also designed accompanying pieces of collateral that underscored elements of the collaboration and made for a more layered reveal of the shoe itself.