MY ROLE
Creative Direction and Art Direction with MATTE Projects

LACOSTE:
LA WOMEN'S EVENT

EXPERIENTIAL CREATIVE
CONTENT CAPTURE


Lacoste tapped MATTE to create low touch experiential design and to capture VIP guests at a LA based event celebrating the women who work with the brand. Centering around tennis training led by Venus Williams, yoga sessions in collaboration with BANDIER and food and beverage provided by Erewon, I led the design of branded collateral and experiential moments that were created across these touch points. In addition to the branded touches that made the event come to life, I also led the direction and curation of content that was captured at the two-day long event.