MY ROLE
Creative Direction and Packaging Design with MATTE Projects

HBOMAX:

WHITE LOTUS SEASON II 

EXPERIENTIAL CREATIVE
PACKAGING


Led Creative Direction and Packaging Design with MATTE Projects for HBOMAX to promote "The White Lotus" Season 2. The creative included a pop-up at The Grove in LA, a red carpet experience at the show's premiere, and a custom seeding kit that was accepted by Jennifer Aniston and Ariana Grande. This project emphasized creating buzz and elevating brand presence through innovative design and strategic celebrity engagement.