JOSIE FLORANCE

ART DIRECTION + DESIGN + CREATIVE

MY ROLE
Creative Direction
and Packaging Design with MATTE Projects

HBOMAX:

WHITE LOTUS SEASON II 

EXPERIENTIAL CREATIVE
PACKAGING



Led Creative Direction and Packaging Design with MATTE Projects for HBOMAX to promote "The White Lotus" Season 2. The creative included a pop-up at The Grove in LA, a red carpet experience at the show's premiere, and a custom seeding kit that was accepted by Jennifer Aniston and Ariana Grande. This project emphasized creating buzz and elevating brand presence through innovative design and strategic celebrity engagement.





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