MY ROLE
ART DIRECTION with MATTE Projects

GENESIS HOUSE

CONTENT CAPTURE
SOCIAL MEDIA


In collaboration with MATTE as Art Director, I have been working with Genesis House for over a year on an on-going basis to lead and execute still and video creative for a myriad of content including over 10 shoots including food photography, lifestyle across all three floors of the space, and content capture at experiential events on premise. During our partnership, I’ve introduced the brand to new photographers who I have worked with to deliver elevated creative ouput, taking the brand’s  content to a place of contemporary elevation that aligns seamlessly with the broader Genesis brand.