JOSIE FLORANCE

ART DIRECTION + DESIGN + CREATIVE


MY ROLE
Art Direction with MATTE Projects

CARTIER
Haute joaillerie

CONTENT CAPTURE


At Cartier's annual High Jewelry presentation my team and I at MATTE worked in Washington D.C. to capture the key client Gala at the iconic Andrew W. Mellon Auditorium and at a sprawling estate where a private exhibition was held presenting the one-of-a-kind pieces of 2024. Working both on stills and video, our content captured the opulence and elevation of the epic jewelry and locations for a collection of content that was used both on social channels and internally at Cartier.








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BROOKLYN/NYC