ART DIRECTION with MATTE Projects
CAROLINA HERRERA
EDITORIAL + SOCIAL CONTENTLed the art direction for a high-impact EDITORIAL + SOCIAL content capture AT the launch of CAROLINA HERRERA’S VERY GOOD GIRL ELIXIR fragrance in MIAMI.
Portraiture: Oversaw the visual direction and styling for a series of still portraits featuring 12+ influencers, shot AT THE FAENA AND BOTANICAL GARDENS IN MIAMI in collaboration with photographerS AJ WOOMER + SOFIA PERAZZO.
Social-First Video Content: CO-Concepted and executed SOCIAL VIDEO CONTENT WITH ANTONIA GENTRY FOR COLLABORATIVE POST BETWEEN HER AND CAROLINA HERRERA.
Event Capture & Content Curation: ART DIRECTED content strategy for the exclusive VIP launch EVENTs OVER THE WEEKEND ON LOCATION IN MIAMI— INCLUDING A BEACH BONFIRE, COCKTAIL RECEPTION, PICNIC, AND GALA DINNER.
