JOSIE FLORANCE

ART DIRECTION + DESIGN + CREATIVE


MY ROLE
ART DIRECTION with MATTE Projects

CALIFORNIA CLOSETS 

CAMPAIGN


Art Directed the 2024 campaign "Create Where You Belong" for California Closets with MATTE Projects. The campaign included three TVC spots narrated by Elizabeth Banks and a suite of still imagery featured in nationwide print publications like Architectural Digest and Better Homes & Gardens. This project showcased my ability to create compelling visual narratives across multiple platforms, elevating brand presence and resonance.













© 2025

BROOKLYN/NYC