MY ROLE
Design Direction with MATTE Projects

ADIDAS CONFIRMED

CREATIVE TOOLKIT


Tasked by the Adidas team to create a toolkit that would lead the roll out of assets that would be used to relaunch the Adidas Confirmed app, in collaboration with MATTE, I led design direction of the assets that were ultimately created and used on digital platforms globally and in-app. By heroing product, collaborations, and the look of the app platform itself, we created looping video assets and stills that gleamed the cobalt blue which signals the world of Adidas Confirmed.