Josie Florance https://josieflorance.com Josie Florance Fri, 10 Apr 2026 21:38:37 +0000 https://josieflorance.com en HOME https://josieflorance.com/HOME Sat, 29 Jul 2023 01:07:27 +0000 Josie Florance https://josieflorance.com/HOME INFORMATION https://josieflorance.com/INFORMATION Tue, 30 Nov 2021 01:05:26 +0000 Josie Florance https://josieflorance.com/INFORMATION Josie Florance is a Senior Art Director and Creative Lead working across beauty, fashion, and luxury. She partners closely with founders and internal teams to build brands from the ground up— defining visual identity, directing campaigns, and shaping content across every touchpoint. Her work spans product launches, 360 campaigns, and always-on content across social, paid, and e-commerce, with a focus on creating imagery and video that feels both elevated and culturally relevant. Most recently, she has worked as an in-house senior art director for Sarah Creal Beauty, contributing to the brand’s ESTABLISHMENT in its inagural year. Currently: full time CONTRACT CREATIVEFORMERLY:full time senior Art Director at SARAH CREAL BEAUTY FROM 2025-2026full time senior Art Director at MATTE PROJECTS FROM 2019-2025GRAPHIC DESIGNER at PISCATELLO DESIGN CENTRE FROM 2018-2019 SERVICES:Available for freelance Creative Direction, Art Direction, Design, VIDEO EDITING &amp; ANIMATION, Campaign Development, AND Content.&nbsp; REACH ME AT JOSIEHFLORANCE@GMAIL.COMCURRENT CV AND REFERENCES AVAILABLE&nbsp;UPON REQUEST. <img width="1920" height="774" width_o="1920" height_o="774" data-src="https://freight.cargo.site/t/original/i/c37d8ab747b81d0afb6d53c7c7e32a6898d253853b6616c0f50643a4ee082517/SIRE-ELEMENT-8.png" data-mid="217315445" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c37d8ab747b81d0afb6d53c7c7e32a6898d253853b6616c0f50643a4ee082517/SIRE-ELEMENT-8.png" /> <img width="8368" height="4608" width_o="8368" height_o="4608" data-src="https://freight.cargo.site/t/original/i/ccaeb9b839620b92dd59c4d4cb68d1e49647ca490abb21ab2d6782f0016945b5/AM_MATTE_MJ_020325_LEICA_285_HI-RES.jpg" data-mid="225994901" border="0" src="https://freight.cargo.site/w/1000/i/ccaeb9b839620b92dd59c4d4cb68d1e49647ca490abb21ab2d6782f0016945b5/AM_MATTE_MJ_020325_LEICA_285_HI-RES.jpg" /> <img width="3000" height="1652" width_o="3000" height_o="1652" data-src="https://freight.cargo.site/t/original/i/be00b8a70e52c17cf93207311f3a5d0c321f1547207e2b2f771e762e8829244f/INFO-PAGE-1.jpg" data-mid="247495300" border="0" src="https://freight.cargo.site/w/1000/i/be00b8a70e52c17cf93207311f3a5d0c321f1547207e2b2f771e762e8829244f/INFO-PAGE-1.jpg" /> <img width="3000" height="1652" width_o="3000" height_o="1652" data-src="https://freight.cargo.site/t/original/i/f55a6946431301329da95ecbbb3a0b1e4bbe42bfc40645fca177890d0d044c8a/INFO-PAGE-3.jpg" data-mid="247495298" border="0" src="https://freight.cargo.site/w/1000/i/f55a6946431301329da95ecbbb3a0b1e4bbe42bfc40645fca177890d0d044c8a/INFO-PAGE-3.jpg" /> <img width="3000" height="1652" width_o="3000" height_o="1652" data-src="https://freight.cargo.site/t/original/i/78b18a3a2d32a2e2d4c6eaa8636f9bb6a57ed28fa7ff75cb11a856545d25be89/INFO-PAGE-2.jpg" data-mid="247495299" border="0" src="https://freight.cargo.site/w/1000/i/78b18a3a2d32a2e2d4c6eaa8636f9bb6a57ed28fa7ff75cb11a856545d25be89/INFO-PAGE-2.jpg" /> YSL BEAUTÉ: PUSH THE BOUNDARIES https://josieflorance.com/YSL-BEAUTE-PUSH-THE-BOUNDARIES Mon, 02 Sep 2024 18:31:56 +0000 Josie Florance https://josieflorance.com/YSL-BEAUTE-PUSH-THE-BOUNDARIES MY ROLE Art Direction with MATTE Projects DIRECTOR SARAH PRINZ dp micah atkinson PHOTOGRAPHY KOBE WAGSTAFF YSL BEAUTÉPUSH THE BOUNDARIES: JAXON WILLARDDOCUMENTARY As Art Director for the YSL BeautÉ&nbsp;“Push the Boundaries" episode featuring Jaxon Willard, I led the visual storytelling, capturing Jaxon's journey in his home state of Utah. The episode celebrated his rise as a choreographer and dancer, weaving a narrative of unapologetic beauty both inside and out. My role was to blend the natural beauty of Utah with Jaxon's dynamic artistry, showcasing his strength and individuality in every frame. <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8bdc0e0e23fd438a013a23e78c14a78c4255c0a935eac3547af679e05aaab196/YSL-PTB-ELEMENT-01.jpg" data-mid="217359023" border="0" src="https://freight.cargo.site/w/1000/i/8bdc0e0e23fd438a013a23e78c14a78c4255c0a935eac3547af679e05aaab196/YSL-PTB-ELEMENT-01.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7fa48f9d6c01926042782e4a2033fab98dc4142bc457e75a5e13ea224f986566/YSL-PTB-ELEMENT-03.jpg" data-mid="217359021" border="0" src="https://freight.cargo.site/w/1000/i/7fa48f9d6c01926042782e4a2033fab98dc4142bc457e75a5e13ea224f986566/YSL-PTB-ELEMENT-03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8311b7d3fd0f83a82c7a8af86269d41ddde7c84b86f06e7ce31b4304c7cac173/PTB-HEADER-02.png" data-mid="217355183" border="0" src="https://freight.cargo.site/w/1000/i/8311b7d3fd0f83a82c7a8af86269d41ddde7c84b86f06e7ce31b4304c7cac173/PTB-HEADER-02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/48ce2c9bcab1f1c1fbfd259f6a1610013360014c42d940c325ef29a459fcaf42/PTB-HEADER-03.png" data-mid="217355182" border="0" src="https://freight.cargo.site/w/1000/i/48ce2c9bcab1f1c1fbfd259f6a1610013360014c42d940c325ef29a459fcaf42/PTB-HEADER-03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d86f9686f0d2ed9a579e5993462b4b12aa4d675cd50f79676ce5d549bb81528/PTB-HEADER-04.jpg" data-mid="217359145" border="0" src="https://freight.cargo.site/w/1000/i/8d86f9686f0d2ed9a579e5993462b4b12aa4d675cd50f79676ce5d549bb81528/PTB-HEADER-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b8d6d4b53b16733575b382b29f1e88b52c805b57d35b6a115cf3eac95683784/HEADER-02.png" data-mid="217355186" border="0" src="https://freight.cargo.site/w/1000/i/4b8d6d4b53b16733575b382b29f1e88b52c805b57d35b6a115cf3eac95683784/HEADER-02.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4da327f89c319cb548ad155bed1a78021a90d6fc0de38f4063a764713cb61889/YSL-PTB-ELEMENT-05.jpg" data-mid="217359019" border="0" src="https://freight.cargo.site/w/1000/i/4da327f89c319cb548ad155bed1a78021a90d6fc0de38f4063a764713cb61889/YSL-PTB-ELEMENT-05.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ed7e5439d0c3c43dfb32fd6cf59ab4b5ee254a10847e3b4f8d168c41c0995b13/YSL-PTB-ELEMENT-04.jpg" data-mid="217359020" border="0" src="https://freight.cargo.site/w/1000/i/ed7e5439d0c3c43dfb32fd6cf59ab4b5ee254a10847e3b4f8d168c41c0995b13/YSL-PTB-ELEMENT-04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bb022ff37bd34c5e3ad7fca96e13b4dcece11a2c610a090f8beb3fa1169ce08/PTB-HEADER-05.001.jpeg" data-mid="217358725" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6bb022ff37bd34c5e3ad7fca96e13b4dcece11a2c610a090f8beb3fa1169ce08/PTB-HEADER-05.001.jpeg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b511f8cfa10be39c568acca87598fa18905b2f6d0cb0d8e7edd31100fbd76065/YSL-PTB-ELEMENT-06.jpg" data-mid="217359018" border="0" src="https://freight.cargo.site/w/1000/i/b511f8cfa10be39c568acca87598fa18905b2f6d0cb0d8e7edd31100fbd76065/YSL-PTB-ELEMENT-06.jpg" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/41ceab898aee6af81b707a43d6624963dc7460b462fca6f64624190311e3313b/YSL-PTB-ELEMENT-08.jpg" data-mid="217359016" border="0" src="https://freight.cargo.site/w/1000/i/41ceab898aee6af81b707a43d6624963dc7460b462fca6f64624190311e3313b/YSL-PTB-ELEMENT-08.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d5fa01cc7af43e2b88bca47e716ac2411f4e5e0840c2e766406c48612ff744dc/YSL-PTB-ELEMENT-02.jpg" data-mid="217359022" border="0" src="https://freight.cargo.site/w/1000/i/d5fa01cc7af43e2b88bca47e716ac2411f4e5e0840c2e766406c48612ff744dc/YSL-PTB-ELEMENT-02.jpg" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5c3f28eb3748ffa747b69f70c42776424fefaca6498c66dc1f6a8fd138aed6f4/YSL-PTB-ELEMENT-07.jpg" data-mid="217359017" border="0" src="https://freight.cargo.site/w/1000/i/5c3f28eb3748ffa747b69f70c42776424fefaca6498c66dc1f6a8fd138aed6f4/YSL-PTB-ELEMENT-07.jpg" /> SARAH CREAL BEAUTY: COMING IN HOT BLUSH EDITORIAL CAMPAIGN https://josieflorance.com/SARAH-CREAL-BEAUTY-COMING-IN-HOT-BLUSH-EDITORIAL-CAMPAIGN Tue, 07 Apr 2026 02:34:36 +0000 Josie Florance https://josieflorance.com/SARAH-CREAL-BEAUTY-COMING-IN-HOT-BLUSH-EDITORIAL-CAMPAIGN MY ROLE SENIOR Art Direction &amp; VIDEO EDIt for sarah creal beauty EDITORIAL PHOTOGRAPHERHANS NEUMANN dpbasil fauschier PRODUCT &amp; MODEL PHOTOGRAPHY takahiro igarashi STEPHAN ALESSI SARAH CREAL BEAUTYCOMING IN HOT BLUSHEDITORIAL CAMPAIGN &amp; ECOMM LAUNCH ASSETS Led art direction and EDITED ALL VIDEO ASSETS for the launch of COMING IN HOT, aN INNOVATIVE NEW BLUSH from Sarah Creal Beauty. The project included the development and execution of campaign visuals, product photography, and SOCIAL-FIRST video content. Deliverables spanned across campaign assets, e-commerce product page visuals, social and digital. A visually-RICH, multi-channel launch designed to resonate with beauty-forward consumers and drive engagement from awareness to conversion. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b5b7011301d55d5dc3b7d3395121af53387a57a1bcc92fe6a0ab91aa7be120c7/SBC_BLUSH_SQ-1.jpg" data-mid="247062250" border="0" src="https://freight.cargo.site/w/1000/i/b5b7011301d55d5dc3b7d3395121af53387a57a1bcc92fe6a0ab91aa7be120c7/SBC_BLUSH_SQ-1.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cfacbbf2244ce5d4fec3f1928ee483ccf027950f7d5df7adfc032aab40cf589a/SBC_BLUSH_SQ-2.jpg" data-mid="247062251" border="0" src="https://freight.cargo.site/w/1000/i/cfacbbf2244ce5d4fec3f1928ee483ccf027950f7d5df7adfc032aab40cf589a/SBC_BLUSH_SQ-2.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8117bbc1094922a8d464df8a12a5cb2d5fce0abde46cd6753c9c0d46ec791004/SBC_BLUSH_SQ-3.jpg" data-mid="247481790" border="0" src="https://freight.cargo.site/w/1000/i/8117bbc1094922a8d464df8a12a5cb2d5fce0abde46cd6753c9c0d46ec791004/SBC_BLUSH_SQ-3.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0ad0fc867e22fefe0560d08e6f3b373ca914a9320a64ca211697c937a68d2f33/SBC_BLUSH_SQ-4.jpg" data-mid="247481791" border="0" src="https://freight.cargo.site/w/1000/i/0ad0fc867e22fefe0560d08e6f3b373ca914a9320a64ca211697c937a68d2f33/SBC_BLUSH_SQ-4.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/985b14d768066ff4b99d2d8de513b18f734da5ae3e2b6e8ca2486e79de122674/SBC_BLUSH_SQ-6.jpg" data-mid="247481793" border="0" src="https://freight.cargo.site/w/1000/i/985b14d768066ff4b99d2d8de513b18f734da5ae3e2b6e8ca2486e79de122674/SBC_BLUSH_SQ-6.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d829c8e243cba50853acf38e718b09091d6d61b8e2b2503ee2e612fed5efd992/SBC_BLUSH_SQ-5.jpg" data-mid="247481792" border="0" src="https://freight.cargo.site/w/1000/i/d829c8e243cba50853acf38e718b09091d6d61b8e2b2503ee2e612fed5efd992/SBC_BLUSH_SQ-5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd128535115038ba3a36d24710a9fde59e2bec7541c745756327a4fbe191478d/SCB_BLUSH_CAROUSEL-2.jpg" data-mid="247062609" border="0" src="https://freight.cargo.site/w/1000/i/bd128535115038ba3a36d24710a9fde59e2bec7541c745756327a4fbe191478d/SCB_BLUSH_CAROUSEL-2.jpg" /><img width="1920" height="741" width_o="1920" height_o="741" data-src="https://freight.cargo.site/t/original/i/5e0a673462b55b1a361e16e7fe9aec04c511a6755d23a42f75b152bf9e43ea23/SCB_BLUSH_CAROUSEL-5.jpg" data-mid="247485829" border="0" src="https://freight.cargo.site/w/1000/i/5e0a673462b55b1a361e16e7fe9aec04c511a6755d23a42f75b152bf9e43ea23/SCB_BLUSH_CAROUSEL-5.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0eb306facd5231dcb30c1759304f6b09c7df4415d61f492238ad5a98999a1200/SCB_BLUSH_CAROUSEL-1.jpg" data-mid="247062252" border="0" src="https://freight.cargo.site/w/1000/i/0eb306facd5231dcb30c1759304f6b09c7df4415d61f492238ad5a98999a1200/SCB_BLUSH_CAROUSEL-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0da74739840d9ef0ffb0c6b5e75f5a19463eb2a33effa75813fa9e60696ea35/SCB_BLUSH_CAROUSEL-6.jpg" data-mid="247485892" border="0" src="https://freight.cargo.site/w/1000/i/b0da74739840d9ef0ffb0c6b5e75f5a19463eb2a33effa75813fa9e60696ea35/SCB_BLUSH_CAROUSEL-6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99833e49d587bd7434833d0e6107b2438bed885d7b254395e53feadb0fc47c56/SCB_BLUSH_CAROUSEL-4.jpg" data-mid="247485826" border="0" src="https://freight.cargo.site/w/1000/i/99833e49d587bd7434833d0e6107b2438bed885d7b254395e53feadb0fc47c56/SCB_BLUSH_CAROUSEL-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a8947ede90f77dee4abb85040a63705710853173b77a90c2712b24e75e51eac/SCB_BLUSH_CAROUSEL-8.jpg" data-mid="247485890" border="0" src="https://freight.cargo.site/w/1000/i/2a8947ede90f77dee4abb85040a63705710853173b77a90c2712b24e75e51eac/SCB_BLUSH_CAROUSEL-8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0897041a1f76adf48a86e161ebf5f7896139d32f4bc315308d0e37a542fc273/SCB_BLUSH_CAROUSEL-7.jpg" data-mid="247485926" border="0" src="https://freight.cargo.site/w/1000/i/d0897041a1f76adf48a86e161ebf5f7896139d32f4bc315308d0e37a542fc273/SCB_BLUSH_CAROUSEL-7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0d1a9970c6975693cc5b881915bbbe0ccd06d100d333ec308d37e14737a7476/SCB_BLUSH_CAROUSEL-2-B.jpg" data-mid="247486156" border="0" src="https://freight.cargo.site/w/1000/i/e0d1a9970c6975693cc5b881915bbbe0ccd06d100d333ec308d37e14737a7476/SCB_BLUSH_CAROUSEL-2-B.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/04ead46959acef10e80d000885a0c7928da776dc5005906bed88e88db928531d/SBC_BLUSH_SQ-8.jpg" data-mid="247486011" border="0" src="https://freight.cargo.site/w/1000/i/04ead46959acef10e80d000885a0c7928da776dc5005906bed88e88db928531d/SBC_BLUSH_SQ-8.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1887c0952d213120a1c655f9381e50a3511f56583ee60c1d8c5bfc0ff9ba0299/SBC_BLUSH_SQ-7.jpg" data-mid="247486012" border="0" src="https://freight.cargo.site/w/1000/i/1887c0952d213120a1c655f9381e50a3511f56583ee60c1d8c5bfc0ff9ba0299/SBC_BLUSH_SQ-7.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e9f57ba338fff58679f89c812ce01fa126e31b7f6ddc48e3efe9d802ad9ba034/SBC_BLUSH_SQ-9.jpg" data-mid="247486010" border="0" src="https://freight.cargo.site/w/1000/i/e9f57ba338fff58679f89c812ce01fa126e31b7f6ddc48e3efe9d802ad9ba034/SBC_BLUSH_SQ-9.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3956452b0da10caa8239f85de02a816d7ddfb5bd14a15ee1607c2acde6a42e39/SBC_BLUSH_SQ-10.jpg" data-mid="247486009" border="0" src="https://freight.cargo.site/w/1000/i/3956452b0da10caa8239f85de02a816d7ddfb5bd14a15ee1607c2acde6a42e39/SBC_BLUSH_SQ-10.jpg" /> <img width="2476" height="1388" width_o="2476" height_o="1388" data-src="https://freight.cargo.site/t/original/i/b61ddefcc84f3f52ec08666fd4cf16dfebbb894a0790e2b479606607eb928580/Screenshot-2026-03-17-at-6.33.30PM.png" data-mid="247486208" border="0" src="https://freight.cargo.site/w/1000/i/b61ddefcc84f3f52ec08666fd4cf16dfebbb894a0790e2b479606607eb928580/Screenshot-2026-03-17-at-6.33.30PM.png" /> SARAH CREAL BEAUTY: HOLIDAY 2025 https://josieflorance.com/SARAH-CREAL-BEAUTY-HOLIDAY-2025 Tue, 07 Apr 2026 02:38:46 +0000 Josie Florance https://josieflorance.com/SARAH-CREAL-BEAUTY-HOLIDAY-2025 MY ROLE CREATIVE LEAD &amp; SENIOR Art Direction with SARAH CREAL BEAUTY PHOTOGRAPHERSARAH HOPP SARAH CREAL BEAUTYHOLIDAY 2025CAMPAIGN Led creative direction, art direction, and production from concept through delivery for the Sarah Creal 2025 Holiday campaign, 31 Days of Beauty. To celebrate the season, we developed an advent-style digital calendar featuring 31 days of product drops, supported by social, paid, and email content that drove traffic to the brand’s DTC site—resulting in record-breaking sales. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9b793209277e87fec8e85a9a3b8e58d1954226d6dccfa3dee591e0dc2819be7/HOLIDAY-CAROUSEL-01.jpg" data-mid="246946945" border="0" src="https://freight.cargo.site/w/1000/i/a9b793209277e87fec8e85a9a3b8e58d1954226d6dccfa3dee591e0dc2819be7/HOLIDAY-CAROUSEL-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ecfa811a73510f9b741edaff62a9fa32e0a3cb96355ab3dad2716409537bbda/HOLIDAY-CAROUSEL-10.jpg" data-mid="246946963" border="0" src="https://freight.cargo.site/w/1000/i/3ecfa811a73510f9b741edaff62a9fa32e0a3cb96355ab3dad2716409537bbda/HOLIDAY-CAROUSEL-10.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/174b8f6ac3850d8bdda1f1fbe6a31997175413ce5652b303f9d218e73719b40c/HOLIDAY-SQ-07.jpg" data-mid="247035949" border="0" src="https://freight.cargo.site/w/1000/i/174b8f6ac3850d8bdda1f1fbe6a31997175413ce5652b303f9d218e73719b40c/HOLIDAY-SQ-07.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e9290e7819760de631d2914b1e6bef4c7ca20b7785fe6fdc544dc2bb71745a3/HOLIDAY-CAROUSEL-07.jpg" data-mid="246946966" border="0" src="https://freight.cargo.site/w/1000/i/8e9290e7819760de631d2914b1e6bef4c7ca20b7785fe6fdc544dc2bb71745a3/HOLIDAY-CAROUSEL-07.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/055576a6c55cfceb8273b19f8f2d878738f391239015174fc189e72f5ec1ebb7/HOLIDAY-CAROUSEL-02.jpg" data-mid="246946971" border="0" src="https://freight.cargo.site/w/1000/i/055576a6c55cfceb8273b19f8f2d878738f391239015174fc189e72f5ec1ebb7/HOLIDAY-CAROUSEL-02.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb926bbb18d1d009238b97708662c61627023f301a3e99afeefadf36c4fb4848/HOLIDAY-SQ-08.jpg" data-mid="246946950" border="0" src="https://freight.cargo.site/w/1000/i/bb926bbb18d1d009238b97708662c61627023f301a3e99afeefadf36c4fb4848/HOLIDAY-SQ-08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b47865ac94bc86e82377aedfbb3613cf440a126a6a6b7fee66fe6ec2280ca9d/HOLIDAY-SOCIAL-3.jpg" data-mid="247036801" border="0" src="https://freight.cargo.site/w/1000/i/4b47865ac94bc86e82377aedfbb3613cf440a126a6a6b7fee66fe6ec2280ca9d/HOLIDAY-SOCIAL-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10234e7fa58311a2c511fbd4f0d3634fed172660364c6595350487f55c4bac0e/HOLIDAY-SOCIAL-1.jpg" data-mid="247034018" border="0" src="https://freight.cargo.site/w/1000/i/10234e7fa58311a2c511fbd4f0d3634fed172660364c6595350487f55c4bac0e/HOLIDAY-SOCIAL-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/055576a6c55cfceb8273b19f8f2d878738f391239015174fc189e72f5ec1ebb7/HOLIDAY-CAROUSEL-02.jpg" data-mid="246946971" border="0" src="https://freight.cargo.site/w/1000/i/055576a6c55cfceb8273b19f8f2d878738f391239015174fc189e72f5ec1ebb7/HOLIDAY-CAROUSEL-02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7aa0309eb2f8d2ae854ddaf6c3b06713e44e19900d249b88ede9bf75c18318f/HOLIDAY-SOCIAL-2.jpg" data-mid="247034017" border="0" src="https://freight.cargo.site/w/1000/i/c7aa0309eb2f8d2ae854ddaf6c3b06713e44e19900d249b88ede9bf75c18318f/HOLIDAY-SOCIAL-2.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0304d324e8a3f8cc750c4e366c10214fc1b36963ea540b103750d624e1920ddb/HOLIDAY-SQ-06.jpg" data-mid="247035948" border="0" src="https://freight.cargo.site/w/1000/i/0304d324e8a3f8cc750c4e366c10214fc1b36963ea540b103750d624e1920ddb/HOLIDAY-SQ-06.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7d46bb210120f1a0e82f44f0e38b9a1363845ac873188c39a46a8e2011d1bdd/HOLIDAY-CAROUSEL-04.jpg" data-mid="246946969" border="0" src="https://freight.cargo.site/w/1000/i/a7d46bb210120f1a0e82f44f0e38b9a1363845ac873188c39a46a8e2011d1bdd/HOLIDAY-CAROUSEL-04.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0a351e257cc734ddcece8b3f0e075f74209f501554cf0c00f5beb1a9416dd349/HOLIDAY-SQ-03.jpg" data-mid="246946955" border="0" src="https://freight.cargo.site/w/1000/i/0a351e257cc734ddcece8b3f0e075f74209f501554cf0c00f5beb1a9416dd349/HOLIDAY-SQ-03.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d1702392e1ddd1ef764c2305a6e9a7672ef3e64fe07ecc12929c0ba6ee2b0ec/HOLIDAY-CAROUSEL-11.jpg" data-mid="246946962" border="0" src="https://freight.cargo.site/w/1000/i/6d1702392e1ddd1ef764c2305a6e9a7672ef3e64fe07ecc12929c0ba6ee2b0ec/HOLIDAY-CAROUSEL-11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/acfec30ba86c28e46ac40213288a8cbd89c0533addd8fb2344ffbf6cede519f0/HOLIDAY-CAROUSEL-13.jpg" data-mid="246946960" border="0" src="https://freight.cargo.site/w/1000/i/acfec30ba86c28e46ac40213288a8cbd89c0533addd8fb2344ffbf6cede519f0/HOLIDAY-CAROUSEL-13.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/803e6673bfc5d72bb89cfd06fd0308175313b84b8c42c6d88bcb6f5e4aec4d24/HOLIDAY-SQ-09.jpg" data-mid="246946949" border="0" src="https://freight.cargo.site/w/1000/i/803e6673bfc5d72bb89cfd06fd0308175313b84b8c42c6d88bcb6f5e4aec4d24/HOLIDAY-SQ-09.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24e16618ad4af9de4505055d824e00164e20741e9d7e095318ad8866dd093954/HOLIDAY-CAROUSEL-06.jpg" data-mid="246946967" border="0" src="https://freight.cargo.site/w/1000/i/24e16618ad4af9de4505055d824e00164e20741e9d7e095318ad8866dd093954/HOLIDAY-CAROUSEL-06.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3a67fec304172729e79cf3d01dafa54d0bd15712550416b14af7366d2937aef8/HOLIDAY-SQ-11.jpg" data-mid="247036541" border="0" src="https://freight.cargo.site/w/1000/i/3a67fec304172729e79cf3d01dafa54d0bd15712550416b14af7366d2937aef8/HOLIDAY-SQ-11.jpg" /> MOOSEKNUCKLES: FW25 CAMPAIGN https://josieflorance.com/MOOSEKNUCKLES-FW25-CAMPAIGN Mon, 13 Oct 2025 12:12:45 +0000 Josie Florance https://josieflorance.com/MOOSEKNUCKLES-FW25-CAMPAIGN MY ROLE SENIOR Art Direction with MATTE Projects PHOTOGRAPHER &amp; DIRECTOR RICHIE TALBOY MOOSEKNUCKLESTHE PULSE OF THE CITYFW25 CAMPAIGN Art direction for the Fall/Winter 2025 campaign, The Pulse of the City — a tribute to those who move with purpose. Shot by @okrichie and created in collaboration with @matteprojects, the campaign channels the raw energy, rhythm, and resilience of urban life through a bold, modern lens. Led creative and art direction for LED visuals developed for the pre-shoot stage, integrating the Moose Knuckles logo into global cityscapes. Oversaw all creative pre-production, including auxiliary product set design separate from the main LED environment. Provided on-set direction for both photo and video, collaborating closely with Richie Talboy to bring the concept to life. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b3520432009dc817fb6dadf350820eb9f12aaf9dcb608e33fb2276a13a28aa2/Artboard-45.jpg" data-mid="239329936" border="0" src="https://freight.cargo.site/w/1000/i/4b3520432009dc817fb6dadf350820eb9f12aaf9dcb608e33fb2276a13a28aa2/Artboard-45.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/558c7e6b74c11dacc48f45a17ad6a055f3a9624886099238ed98fe1e9b41cc90/Artboard-47.jpg" data-mid="239329934" border="0" src="https://freight.cargo.site/w/1000/i/558c7e6b74c11dacc48f45a17ad6a055f3a9624886099238ed98fe1e9b41cc90/Artboard-47.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/faf83927bdb0928b8c7bb0e29e22c0971d3c72bf17bef165d3751e426ad8ddb5/Artboard-9.jpg" data-mid="239323932" border="0" src="https://freight.cargo.site/w/1000/i/faf83927bdb0928b8c7bb0e29e22c0971d3c72bf17bef165d3751e426ad8ddb5/Artboard-9.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26e65ab2c0e9d16cadf1f40f78fe8cb80d76fa2353ba6c59fd87b0ddea002d9f/Artboard-2-copy.jpg" data-mid="239323934" border="0" src="https://freight.cargo.site/w/1000/i/26e65ab2c0e9d16cadf1f40f78fe8cb80d76fa2353ba6c59fd87b0ddea002d9f/Artboard-2-copy.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/652cc8625e9d43458ee093b6a37bca200029246d24291fb2f92fb771acad66aa/Artboard-13.jpg" data-mid="239323928" border="0" src="https://freight.cargo.site/w/1000/i/652cc8625e9d43458ee093b6a37bca200029246d24291fb2f92fb771acad66aa/Artboard-13.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e041cbec15fda4159f08854b0d83b370462dab7dad434860855b6fb767341e6/Artboard-2.jpg" data-mid="239323935" border="0" src="https://freight.cargo.site/w/1000/i/8e041cbec15fda4159f08854b0d83b370462dab7dad434860855b6fb767341e6/Artboard-2.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c5a546efa578f10ac427095297014c8a6ec6db7aa1115cf81da7f53f4b0624f6/Artboard-46.jpg" data-mid="239329935" border="0" src="https://freight.cargo.site/w/1000/i/c5a546efa578f10ac427095297014c8a6ec6db7aa1115cf81da7f53f4b0624f6/Artboard-46.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1e7a3dcd0fa3a6a4c79424ea25fd2b1dda27c9bde96bb74ff506aef69af1131/Artboard-44.jpg" data-mid="239329937" border="0" src="https://freight.cargo.site/w/1000/i/e1e7a3dcd0fa3a6a4c79424ea25fd2b1dda27c9bde96bb74ff506aef69af1131/Artboard-44.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/478796e732f2627bf1bfe970f2985a44fb5828cdeab4150de926d36e7a88ed5f/Artboard-1.jpg" data-mid="239323941" border="0" src="https://freight.cargo.site/w/1000/i/478796e732f2627bf1bfe970f2985a44fb5828cdeab4150de926d36e7a88ed5f/Artboard-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb77de96ece5744c9c98435e8bee32b128c802a599298adcee7aabb30f4f477a/Artboard-6.jpg" data-mid="239323938" border="0" src="https://freight.cargo.site/w/1000/i/bb77de96ece5744c9c98435e8bee32b128c802a599298adcee7aabb30f4f477a/Artboard-6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95506ca89c207bb5d16dff1494472eade587bb0e50b2cbb4a79c4eea4306e2e2/Artboard-3.jpg" data-mid="239323940" border="0" src="https://freight.cargo.site/w/1000/i/95506ca89c207bb5d16dff1494472eade587bb0e50b2cbb4a79c4eea4306e2e2/Artboard-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/242c3eb9fec8aafff9f6466e03d8184a95f3998898a864a5894d227dd89a98f6/Artboard-7.jpg" data-mid="239323937" border="0" src="https://freight.cargo.site/w/1000/i/242c3eb9fec8aafff9f6466e03d8184a95f3998898a864a5894d227dd89a98f6/Artboard-7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a4b4846b9e19a65bd48b861869aa781e410e60a0eec2672715bf1d7fbc5bef5a/Artboard-8.jpg" data-mid="239323936" border="0" src="https://freight.cargo.site/w/1000/i/a4b4846b9e19a65bd48b861869aa781e410e60a0eec2672715bf1d7fbc5bef5a/Artboard-8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b1fb94ff503ca26be7cf743e0ddb255774344e2a04868bd8286f31727253740/Artboard-5.jpg" data-mid="239323939" border="0" src="https://freight.cargo.site/w/1000/i/1b1fb94ff503ca26be7cf743e0ddb255774344e2a04868bd8286f31727253740/Artboard-5.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e625ae871eecc7c6da1ca11877f329dba06a77e3a3ec86b40c67938e8afbd33f/Artboard-11.jpg" data-mid="239323930" border="0" src="https://freight.cargo.site/w/1000/i/e625ae871eecc7c6da1ca11877f329dba06a77e3a3ec86b40c67938e8afbd33f/Artboard-11.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bddd04c7fb2ff3c7b8cf37a5ac532b029df2ee5a6fa9f89f1ff77d4e806f1672/Artboard-12.jpg" data-mid="239323929" border="0" src="https://freight.cargo.site/w/1000/i/bddd04c7fb2ff3c7b8cf37a5ac532b029df2ee5a6fa9f89f1ff77d4e806f1672/Artboard-12.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8fe2dfa1098331ebe5c7191736eca9ae856326be3ab5b21e9cbd7d54619a615a/Artboard-14.jpg" data-mid="239323927" border="0" src="https://freight.cargo.site/w/1000/i/8fe2dfa1098331ebe5c7191736eca9ae856326be3ab5b21e9cbd7d54619a615a/Artboard-14.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/887a14b65f5b85adb3981635c50a9694c9efeb39afee40d66cd121403cdcb33f/Artboard-4.jpg" data-mid="239324095" border="0" src="https://freight.cargo.site/w/1000/i/887a14b65f5b85adb3981635c50a9694c9efeb39afee40d66cd121403cdcb33f/Artboard-4.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c518c2970c3b55fa25f857d885be9a4004f23d542fbb8131927b304e460e82a7/Artboard-15.jpg" data-mid="239324096" border="0" src="https://freight.cargo.site/w/1000/i/c518c2970c3b55fa25f857d885be9a4004f23d542fbb8131927b304e460e82a7/Artboard-15.jpg" /> <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/6d1494dc4d1b5aed01bcdb6fa332fc49b64553a75337d855ea1f717d116940a4/image---1515101.jpeg" data-mid="247490137" border="0" src="https://freight.cargo.site/w/1000/i/6d1494dc4d1b5aed01bcdb6fa332fc49b64553a75337d855ea1f717d116940a4/image---1515101.jpeg" /> <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/fcbed64a28c50aa145a7fb0b2d4689da339af0689ba858bc98dd46e40980c2ec/image---8477458.jpeg" data-mid="247490138" border="0" src="https://freight.cargo.site/w/1000/i/fcbed64a28c50aa145a7fb0b2d4689da339af0689ba858bc98dd46e40980c2ec/image---8477458.jpeg" /> <img width="1440" height="1796" width_o="1440" height_o="1796" data-src="https://freight.cargo.site/t/original/i/3a6a2a1868c68135f748d520cdcd0f957c48b1e6df0843a1e846fda3b6570f6b/image---2742110.jpeg" data-mid="247490139" border="0" src="https://freight.cargo.site/w/1000/i/3a6a2a1868c68135f748d520cdcd0f957c48b1e6df0843a1e846fda3b6570f6b/image---2742110.jpeg" /> YSL BEAUTÉ: 2023 MUSES https://josieflorance.com/YSL-BEAUTE-2023-MUSES Sat, 29 Jul 2023 01:07:27 +0000 Josie Florance https://josieflorance.com/YSL-BEAUTE-2023-MUSES MY ROLE Art Direction with MATTE Projects MODEL PHOTOGRAPHY AMY TROOST PRODUCT PHOTOGRAPHY &amp; VIDEO NICHOLAS DUERS DP Shane Sigler YSL BEAUTÉMUSESCANDY GLAZE CAMPAIGN As Art Director for the YSL BeautÉ&nbsp; Muse Campaign FOR CANDY GLAZE featuring Zoe Kravitz, Lila Moss, and Indya Moore. From concept to execution, I led ART DIRECTION, ensuring the imagery captured the timeless elegance and edgy spirit of YSL, while highlighting the individuality of each muse. IN ADDITION, I ALSO WORKED TO CREATE EVERGREEN PRODUCT STILLS THAT ARE STILL IN USE TODAY.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2a6e2faed8039961f0c844e622ce2b33efb0ba246555fda3d30641ffbf981f3/CAMPAIGN-HEADER-01.png" data-mid="217353931" border="0" src="https://freight.cargo.site/w/1000/i/d2a6e2faed8039961f0c844e622ce2b33efb0ba246555fda3d30641ffbf981f3/CAMPAIGN-HEADER-01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44da7c8735b8768c7d2c3e1ba4ad37cb5ed8bbf6422ef37f3bb23a5087f4974a/CAMPAIGN-HEADER-04.png" data-mid="217353927" border="0" src="https://freight.cargo.site/w/1000/i/44da7c8735b8768c7d2c3e1ba4ad37cb5ed8bbf6422ef37f3bb23a5087f4974a/CAMPAIGN-HEADER-04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1631efdd71af04382ea6d6f65eeb4569154cff2cbebbf3e8d7842d4d8ae77be6/CAMPAIGN-HEADER-03.png" data-mid="217353928" border="0" src="https://freight.cargo.site/w/1000/i/1631efdd71af04382ea6d6f65eeb4569154cff2cbebbf3e8d7842d4d8ae77be6/CAMPAIGN-HEADER-03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa9b65e61cec4da97724dc47d6ad029ee3b8aac16e81258b58a07923053abbda/CAMPAIGN-HEADER-02.png" data-mid="217353930" border="0" src="https://freight.cargo.site/w/1000/i/fa9b65e61cec4da97724dc47d6ad029ee3b8aac16e81258b58a07923053abbda/CAMPAIGN-HEADER-02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92c9d12d740a882aa88a7cd90e8335ced99eacb07e377ebdd193b5669b2427ec/CAMPAIGN-HEADER-05.png" data-mid="217353926" border="0" src="https://freight.cargo.site/w/1000/i/92c9d12d740a882aa88a7cd90e8335ced99eacb07e377ebdd193b5669b2427ec/CAMPAIGN-HEADER-05.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/aef4cd4895eced8cd278d68d003c53d563cb3937eea784efc40ce009c5681afd/YSL-SITE-ELEMENT-01.png" data-mid="217348366" border="0" src="https://freight.cargo.site/w/1000/i/aef4cd4895eced8cd278d68d003c53d563cb3937eea784efc40ce009c5681afd/YSL-SITE-ELEMENT-01.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/bd65ca39367e1904ecc1330bd37f5bc235c6b9e1d9dfd21c5d839f0874bb50d7/YSL-SITE-ELEMENT-03.png" data-mid="217348368" border="0" src="https://freight.cargo.site/w/1000/i/bd65ca39367e1904ecc1330bd37f5bc235c6b9e1d9dfd21c5d839f0874bb50d7/YSL-SITE-ELEMENT-03.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/77955b7981303ab0549c42ec5a11bb1e3c41365bc7fa2d93088b4af79bd1cccd/YSL-SITE-ELEMENT-06.png" data-mid="217348374" border="0" src="https://freight.cargo.site/w/1000/i/77955b7981303ab0549c42ec5a11bb1e3c41365bc7fa2d93088b4af79bd1cccd/YSL-SITE-ELEMENT-06.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/57e90263f4f4adff622cbd9195ece2463528aa9d1161be84e3273dcfeb995dde/YSL-SITE-ELEMENT-07.jpg" data-mid="217348375" border="0" src="https://freight.cargo.site/w/1000/i/57e90263f4f4adff622cbd9195ece2463528aa9d1161be84e3273dcfeb995dde/YSL-SITE-ELEMENT-07.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ca7ab7da83ed724493ca040c099b0f7757f3e5e8f0bdf3d90d322588950bda62/YSL-SITE-ELEMENT-02.png" data-mid="217348367" border="0" src="https://freight.cargo.site/w/1000/i/ca7ab7da83ed724493ca040c099b0f7757f3e5e8f0bdf3d90d322588950bda62/YSL-SITE-ELEMENT-02.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9a63d7a59ec08838e44850a667a32fa1e8680e3b57e8534dfd2c4eaf339734f3/YSL-SITE-ELEMENT-04.png" data-mid="217348371" border="0" src="https://freight.cargo.site/w/1000/i/9a63d7a59ec08838e44850a667a32fa1e8680e3b57e8534dfd2c4eaf339734f3/YSL-SITE-ELEMENT-04.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/704b6faf65c012e3d4f0dd707a5c0da22582e4137b24381b2351270bf399d44c/YSL-SITE-ELEMENT-05.png" data-mid="217348373" border="0" src="https://freight.cargo.site/w/1000/i/704b6faf65c012e3d4f0dd707a5c0da22582e4137b24381b2351270bf399d44c/YSL-SITE-ELEMENT-05.png" /><img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/24387cc050fe653942693b9d01ae70f041f8901b52a29dbc4be5528465046080/YSL-SITE-ELEMENT-08.jpg" data-mid="217349005" border="0" src="https://freight.cargo.site/w/1000/i/24387cc050fe653942693b9d01ae70f041f8901b52a29dbc4be5528465046080/YSL-SITE-ELEMENT-08.jpg" /> SARAH CREAL BEAUTY: EYES UP ROSE BRONZE https://josieflorance.com/SARAH-CREAL-BEAUTY-EYES-UP-ROSE-BRONZE Fri, 10 Apr 2026 21:38:37 +0000 Josie Florance https://josieflorance.com/SARAH-CREAL-BEAUTY-EYES-UP-ROSE-BRONZE MY ROLE CREATIVE LEAD &amp; Art Direction for SARAH CREAL BEAUTY PHOTOGRAPHER &amp; VIDEOSTEPHAN ALESSI SARAH CREAL BEAUTYROSE BRONZESHADE EXTENSION CAMPAIGN Led CREATIVE&nbsp; for the launch of ROSE BRONZE, aEYELINER SHADE from Sarah Creal Beauty. The project included the development and execution of campaign visuals, PRODCUT PAGE MERCHANDISING AND SOCIAL ROLL OUT. Deliverables spanned across campaign assets, e-commerce product page visuals, social and digital. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fdfd5c83006d32eb512329822b4382dab1c3bff9bcb96bbea9ef993948b744ba/RB_SQ-2.jpg" data-mid="247062060" border="0" src="https://freight.cargo.site/w/1000/i/fdfd5c83006d32eb512329822b4382dab1c3bff9bcb96bbea9ef993948b744ba/RB_SQ-2.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/44eecc73725eafeb6626774b36af4a57e738b2d6dae0bcabfd1d1d0de1ddfa36/RB_SQ-6.jpg" data-mid="247062065" border="0" src="https://freight.cargo.site/w/1000/i/44eecc73725eafeb6626774b36af4a57e738b2d6dae0bcabfd1d1d0de1ddfa36/RB_SQ-6.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5d268015c3abe7d4e957cd9a0cca2a2cf865d931b9ab67fce146f250e50bbd65/RB_SQ-1.jpg" data-mid="247062059" border="0" src="https://freight.cargo.site/w/1000/i/5d268015c3abe7d4e957cd9a0cca2a2cf865d931b9ab67fce146f250e50bbd65/RB_SQ-1.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a859181a732feb1ef4d95d8565afa80c56e15157971fcfe393d73ca60338ce22/RB_SQ-5.jpg" data-mid="247062063" border="0" src="https://freight.cargo.site/w/1000/i/a859181a732feb1ef4d95d8565afa80c56e15157971fcfe393d73ca60338ce22/RB_SQ-5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/680b0c03e470090d8223836d434243802e5eedbf50836dbe613e9da1e04b9b7d/RB_CAROUSEL-3.jpg" data-mid="247062055" border="0" src="https://freight.cargo.site/w/1000/i/680b0c03e470090d8223836d434243802e5eedbf50836dbe613e9da1e04b9b7d/RB_CAROUSEL-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2a46a879b490b0897ddff6696db311d963326e5e68edc418c7428ddd3e92c84/RB_CAROUSEL-4.jpg" data-mid="247062056" border="0" src="https://freight.cargo.site/w/1000/i/f2a46a879b490b0897ddff6696db311d963326e5e68edc418c7428ddd3e92c84/RB_CAROUSEL-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1338f1c2e2d6b8860b0370f9cb0346d8c46c99d3672c0c98e4aca014713c1d5c/RB_CAROUSEL-5.jpg" data-mid="247062057" border="0" src="https://freight.cargo.site/w/1000/i/1338f1c2e2d6b8860b0370f9cb0346d8c46c99d3672c0c98e4aca014713c1d5c/RB_CAROUSEL-5.jpg" /> SARAH CREAL BEAUTY: EYES UP LAUNCH https://josieflorance.com/SARAH-CREAL-BEAUTY-EYES-UP-LAUNCH Mon, 13 Oct 2025 13:20:30 +0000 Josie Florance https://josieflorance.com/SARAH-CREAL-BEAUTY-EYES-UP-LAUNCH MY ROLE CREATIVE LEAD &amp; SENIOR Art Direction with SARAH CREAL BEAUTY PHOTOGRAPHER BEN RITTER TAKAHIRO IGARASHI SARAH CREAL BEAUTYEYES UP EYELINERLAUNCH CAMPAIGN Led art direction and creative direction for the launch of Eyes Up, a bold new eyeliner from Sarah Creal Beauty. The project included the development and execution of campaign visuals, product photography, and educational video content. Deliverables spanned across campaign assets, e-commerce product page visuals, social and digital content, and how-to video material—all designed to bring the product’s unique positioning and performance to life across platforms. A visually-driven, multi-channel launch designed to resonate with beauty-forward consumers and drive engagement from awareness to conversion. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3aa3e5dc75a8f512ea5ad6329b7b29ccf16c9e94228871d624eae0389b2e8a3b/Artboard-22.jpg" data-mid="239326621" border="0" src="https://freight.cargo.site/w/1000/i/3aa3e5dc75a8f512ea5ad6329b7b29ccf16c9e94228871d624eae0389b2e8a3b/Artboard-22.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/89b7163d31ef257604dff08464ed636a53a66c9af15234482a3e4ef218bc0f03/Artboard-1-copy.jpg" data-mid="239326616" border="0" src="https://freight.cargo.site/w/1000/i/89b7163d31ef257604dff08464ed636a53a66c9af15234482a3e4ef218bc0f03/Artboard-1-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d501fb5c8908d20ab7e34c4d83c8541ab06fdcb3d45903bbef58fdac1f233429/Artboard-18.jpg" data-mid="239330041" border="0" src="https://freight.cargo.site/w/1000/i/d501fb5c8908d20ab7e34c4d83c8541ab06fdcb3d45903bbef58fdac1f233429/Artboard-18.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bafd00f30acf28e38e71474ba4aae392e5cc55692527587541ff33ee26da3e90/Artboard-16.jpg" data-mid="239336316" border="0" src="https://freight.cargo.site/w/1000/i/bafd00f30acf28e38e71474ba4aae392e5cc55692527587541ff33ee26da3e90/Artboard-16.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91a5b1f6007042b604ac6f81428f4cdabb80252a59a4aca9016520e015f2cee1/Artboard-40.jpg" data-mid="239327224" border="0" src="https://freight.cargo.site/w/1000/i/91a5b1f6007042b604ac6f81428f4cdabb80252a59a4aca9016520e015f2cee1/Artboard-40.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/361e5f0bfea35f67f3b96b59ea19babbf4a598fa9876a67bd3d3f0e41f4c3a25/Artboard-25.jpg" data-mid="239326631" border="0" src="https://freight.cargo.site/w/1000/i/361e5f0bfea35f67f3b96b59ea19babbf4a598fa9876a67bd3d3f0e41f4c3a25/Artboard-25.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c51435c3844a9c82c4944a01e6eefba38d7af2781b70551460046a04d6a003a/Artboard-27.jpg" data-mid="239326629" border="0" src="https://freight.cargo.site/w/1000/i/4c51435c3844a9c82c4944a01e6eefba38d7af2781b70551460046a04d6a003a/Artboard-27.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2278eb3c5269e11f09cf7ad053b49dbd5487db269f52c755f2cf2da8d5f5c98/Artboard-19.jpg" data-mid="239326636" border="0" src="https://freight.cargo.site/w/1000/i/b2278eb3c5269e11f09cf7ad053b49dbd5487db269f52c755f2cf2da8d5f5c98/Artboard-19.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19f9b0087002b1c18435259908bb3ecde1221e70a1f6b91793cfa1d31c1eb5b1/Artboard-41.jpg" data-mid="239327223" border="0" src="https://freight.cargo.site/w/1000/i/19f9b0087002b1c18435259908bb3ecde1221e70a1f6b91793cfa1d31c1eb5b1/Artboard-41.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dc021c90b33de3a2ab33dc4bda7922a0b56293e7cf0770603a2b3a80d7ca1dd/Artboard-31.jpg" data-mid="239326625" border="0" src="https://freight.cargo.site/w/1000/i/5dc021c90b33de3a2ab33dc4bda7922a0b56293e7cf0770603a2b3a80d7ca1dd/Artboard-31.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cc406f8832ae6d0dab1ac42a6cac11bdfa052295d4ed0d907c29d0bc5414e05/Artboard-33.jpg" data-mid="239326620" border="0" src="https://freight.cargo.site/w/1000/i/6cc406f8832ae6d0dab1ac42a6cac11bdfa052295d4ed0d907c29d0bc5414e05/Artboard-33.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77c208a229f97e7cc9e336820662cc86b38742fda6a11c1fed67d8c59564357e/Artboard-34-copy.jpg" data-mid="239326618" border="0" src="https://freight.cargo.site/w/1000/i/77c208a229f97e7cc9e336820662cc86b38742fda6a11c1fed67d8c59564357e/Artboard-34-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c28bd43a552fa2b54e3d3b6bef47325e3285d102aa413bf5a98faa5ea5d942b6/Artboard-35.jpg" data-mid="239326617" border="0" 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data-src="https://freight.cargo.site/t/original/i/6cc3120a3219d1004399723089416c01239fc8ff3ccbc3602491471d892616da/Artboard-24.jpg" data-mid="239326632" border="0" src="https://freight.cargo.site/w/1000/i/6cc3120a3219d1004399723089416c01239fc8ff3ccbc3602491471d892616da/Artboard-24.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e26a0d3173ed8069ced91bb723537979791b790d43a7499a4505fa12a28f01ee/Artboard-36.jpg" data-mid="239327220" border="0" src="https://freight.cargo.site/w/1000/i/e26a0d3173ed8069ced91bb723537979791b790d43a7499a4505fa12a28f01ee/Artboard-36.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6e7e8ed26da8c843071f7d9b5b17bd175ba5044d1dcbc938bf1ff3317f482c7/Artboard-28.jpg" data-mid="239326628" border="0" src="https://freight.cargo.site/w/1000/i/f6e7e8ed26da8c843071f7d9b5b17bd175ba5044d1dcbc938bf1ff3317f482c7/Artboard-28.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97eda16089dde580878557a5e198b338de9a14eaa5a498ecb0f5bf4ad62e0aa3/Artboard-29.jpg" data-mid="239326627" border="0" src="https://freight.cargo.site/w/1000/i/97eda16089dde580878557a5e198b338de9a14eaa5a498ecb0f5bf4ad62e0aa3/Artboard-29.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d29131a9d4f6b5f72ed3e582333508891ec21c0ce8ad342fd7718108eacc6b17/Artboard-43.jpg" data-mid="239327232" border="0" src="https://freight.cargo.site/w/1000/i/d29131a9d4f6b5f72ed3e582333508891ec21c0ce8ad342fd7718108eacc6b17/Artboard-43.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6450ddfe7d8fd820493f969e153c470b5288f7965142e80fd5b34aea8fd1008f/Artboard-23.jpg" data-mid="239326633" border="0" src="https://freight.cargo.site/w/1000/i/6450ddfe7d8fd820493f969e153c470b5288f7965142e80fd5b34aea8fd1008f/Artboard-23.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/11097502146e9f4deb2bd8924f87b6d298532cc750a3d8848dcd25e0027c2f5a/Artboard-21.jpg" data-mid="239326634" border="0" src="https://freight.cargo.site/w/1000/i/11097502146e9f4deb2bd8924f87b6d298532cc750a3d8848dcd25e0027c2f5a/Artboard-21.jpg" /> CAROLINA HERRERA: VGGE FRAGRANCE LAUNCH https://josieflorance.com/CAROLINA-HERRERA-VGGE-FRAGRANCE-LAUNCH Tue, 08 Apr 2025 13:09:56 +0000 Josie Florance https://josieflorance.com/CAROLINA-HERRERA-VGGE-FRAGRANCE-LAUNCH MY ROLE SENIOR ART DIRECTION with MATTE Projects PHOTOGRAPHER AJ WOOMER PHOTOGRAPHER &amp; CINEMATOGRAPHY SOFI PERAZZO CAROLINA HERRERA&nbsp;EDITORIAL + SOCIAL CONTENT Led the art direction for a high-impact EDITORIAL + SOCIAL content capture AT the launch of CAROLINA HERRERA’S VERY GOOD GIRL ELIXIR fragrance in MIAMI. Portraiture: Oversaw the visual direction and styling for a series of still portraits featuring 12+ influencers, shot AT THE FAENA AND BOTANICAL GARDENS IN MIAMI in collaboration with photographerS AJ WOOMER + SOFIA PERAZZO. Social-First Video Content: CO-Concepted and executed SOCIAL VIDEO CONTENT WITH ANTONIA GENTRY FOR COLLABORATIVE POST BETWEEN HER AND CAROLINA HERRERA. Event Capture &amp; Content Curation: ART DIRECTED content strategy for the exclusive VIP launch EVENTs OVER THE WEEKEND ON LOCATION IN MIAMI— INCLUDING A BEACH BONFIRE, COCKTAIL RECEPTION, PICNIC, AND GALA DINNER. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e27307f114a3849935ecdb6089d672f81622411cdb6bdf8773533f745ce0d7c9/THUMBNAIL2.jpg" data-mid="233612624" border="0" src="https://freight.cargo.site/w/1000/i/e27307f114a3849935ecdb6089d672f81622411cdb6bdf8773533f745ce0d7c9/THUMBNAIL2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a2fa986c4b2ddb51c51f36a4181c5a035735f01f1ccf2f6c34bfbc228aa9228/CAROUSEL-01.jpg" data-mid="233612051" border="0" src="https://freight.cargo.site/w/1000/i/2a2fa986c4b2ddb51c51f36a4181c5a035735f01f1ccf2f6c34bfbc228aa9228/CAROUSEL-01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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